Health care marketing has had a relatively brief history in this country. It's hard to believe that before 1977, it was illegal for health care providers to advertise their services. There are still unique challenges that health care providers face today, but digital...
Did you ever stop to think about everything that goes on in digital spaces now? It’s mind-boggling even at a glance. In fact, live statistics show that there are more than 5 billion people online right now. And when it comes to healthcare, Google searches for...
I feel like digital marketers have a unique understanding of what startups go through. We both work in fast-paced environments. We both have multiple deadlines that we need to meet. We both have to keep track of a vast array of moving parts. All this can be very...
Refurbish. Reuse. Recycle. Renew. All these words have similar meanings that convey a sense that the object they’re describing is being upgraded and used again. This sense can also apply to businesses that have closed for a time and intend to reopen. Typically,...
Plenty of businesses are entering new markets all the time. I’ll bet you’ve heard of brands like Red Bull and Tesla. Did you know that they both entered markets that were different from their original products? They did. Red Bull broke into the media market in 2007...
Creating a successful brand strategy isn’t always an easy process, but when you do it right, it can lead to a huge uptick in brand recognition, which brings in more customers. Just think about some examples of brands whose strategies have worked on you, such as...
Thinking your business can handle the branding process on its own? Heart & Hustle offers three reasons you need outside help when branding your business.
Not sure if the content you’re creating is on brand? Heart & Hustle Brands reveals five things your content should and should not be doing if it’s on brand.
Should we embrace a digital marketing strategy? That question may be on the minds of many health care providers—especially after the recent industry upheavals caused by the pandemic. There was a time not too long ago when marketing in health care was still frowned...
