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How I rebranded my company

How I rebranded my company

I recently decided to change my company name from Harrison Creative Group to Heart & Hustle Brands. I made a choice late last year after reflecting on the body of work I’ve done for clients over the years. I wanted to walk in my clients’ shoes and experience what they go through when changing their name or updating their brand identity.

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Think twice before a rebrand

Think twice before a rebrand

I decided to change the company name from Harrison Creative Group to Heart & Hustle Brands late last year after reflecting on the portfolio of work I’ve done over the years. I wasn’t having a mid-life crisis, although I’m approaching middle-age. I wasn’t running away from a reputation problem or selling my business. The reason I chose to rebrand is that I wanted to walk in the shoes of my clients.

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Confessions of a Designer

Confessions of a Designer

I have a confession. I was once a basic graphic designer. I cringe using the word basic to describe anything, especially myself. So, this is tough to admit. How was I basic? Clients would ask me to design a project for them and I’d take the order. First, I’d ask a few...

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