When times are good, there is no better company advocate than a happy employee. Unfortunately, when times are not so good, your employees are just as likely to make their voices heard—and those words can hurt in ways you may not even recognize
Insights
Building Your Agency Through Relationships and Network Connections
Ever heard the phrase, “jack of all trades, master of none?” In today’s culture, it’s used to describe someone who dabbles in a little bit of everything but hasn’t necessarily become proficient at any of them.
What is Crisis Communications?
In a perfect world, any and all of the messaging you distribute would be focused on record sales, rapid expansion and landing that dream client.
Bored with Board Presentations?
Bored with Board Presentations? These templates are bound to spice up your next deck and board meeting.
Top Marketing-related Things PE Firms Must Do Before Closing a Deal
In its 2022 midyear outlook on private equity deals, PricewaterhouseCoopers noted a series of new risks that prevented PE firms from wheeling and dealing in the same manner they have in previous years. Intricacies like inflation, rising interest rates, geopolitical...
How Strategic Communications Influence Company Culture
Strategic communications may not change the fate of companies closing during Covid, it could have certainly helped influence company culture.
Digital tools for brand management
Brands have evolved, and so has brand management. Still trying to maintain brand consistency with outdated PDF guidelines? Try these digital tools for brand management.
QR codes best practices
How many times have you scanned a QR code in the last month? If I were a betting woman, I’d guess at least once a week. QR codes date back to 1994 when a Japanese automotive company invented the black and white square grids to help track vehicles during manufacturing....
4 Conference Swag Ideas for Your Next Event
Conferences are back in a big way. Marketers are finally ready to get out there and meet people face-to-face and connect like real humans! So, how do you connect with people and make it memorable? Are you tired of the same old boring swag that you've seen at trade...