Imagine trying to drive from Chicago to Miami without GPS, map, or your smartphone for directions. Sure, you'd probably get there eventually just by heading south. But, having some instructions on which roads to take and speed traps to avoid would help you get there a...
We were all quarantined at home for about nine weeks. During that time, the days and weeks blurred together. While I was grateful for the slow down of hectic life, the daily sea of sameness was monotonous. My personality craves change. I needed something to look...
As a B2B marketer trying to grow your business, you want to make sure you’re using the most effective marketing tools available to get in front of your target audience. We’ve summarized two expert opinion articles from Gary Vee and Entrepreneur magazine on content...
Rebranding your organization can be both exciting and stressful. Where do you start? Who should be involved? How much time should it take? How will your customers and stakeholders find out about your new name? What will they think about the new brand? These are are...
It can be dangerous to assume that we know all of our customers’ habits and behavior as well as we know our own. The only way to truly understand our customers is to ask them. Survey them. Interview them. Observe them.
Market research is key to learning your target market. Both qualitative and quantitative research can uncover answers about your target audience. What’s the difference between these research methods?
Here’s a breakdown:
Last week, a financial planning client taught me a lesson in planning. We were discussing the content to be included in his corporate brochure. He has led a successful financial firm for more than 30 years. Something he said made me pause and self-reflect. He said...
