As the fascination in social media influencers has grown exponentially, so, too, has our interest in maintaining our own personal brands. In trying to hock their products and increase their profits, Goliaths like Nike and Apple have undoubtedly dominated traditional...
Insights
“Make It Pretty” – The graphic designer’s common request
Ask a Graphic Designer or Art Director to "make this pretty". Watch their eyes roll. After 20 years of graphic design, branding, and creative directing, I've lost count of the times that a co-worker, boss, or client has asked me to make a presentation, flyer, form,...
Rebranding? Three things you should do first to protect your new brand.
Rebranding your organization can be both exciting and stressful. Where do you start? Who should be involved? How much time should it take? How will your customers and stakeholders find out about your new name? What will they think about the new brand? These are are...
How to Create a Stable Brand Platform
You want your brand to tell a consistent story to your audience across all channels and assets. Ensuring your logo and imagery look the same across all marketing materials is just the tip of the iceberg in building a cohesive brand. Genuinely ensuring your brand is...
What I learned my first year of starting my brand marketing agency
The first year of starting a new business is typically the most challenging. The excitement of new opportunities and the freedom to work whenever and wherever you choose is part of the allure that attracts most entrepreneurs to open up their own shop. Friends and...
Time for a rebrand? How to know when the timing is right.
Rebranding, or updating your brand is often necessary to stay relevant in the market. It’s good practice to review your brand on an annual basis to ensure it’s still relevant. Here’s how to know when it might be time to consider a rebrand.
Creating a Winning Start-up Marketing Strategy
As the saying goes, when you fail to plan you plan to fail. Every company needs a roadmap for how to grow your business. Your brand strategy will serve as the guide for how to accomplish your aggressive marketing goals.
Graphic Design- How to know when it’s done right
While relaxing at a day spa a couple of weeks ago, I had an unsettling experience. I picked up a flyer for a treatment the provider recommended and nearly choked on my lemon-mint infused water; It wasn't the service that looked painful or expensive. The flyer was so...
Build a brand, not just a logo
Preparing to launch a new business is exciting. It can also be overwhelming. There's so much to do! EEK! Creating a business plan, recruiting and hiring a team, and renting a business space! It's easy to get bogged down in the details and take a shortcut on your to-do...