Is your CEO not familiar with SEO? You’re not alone. To be fair, put yourself in their shoes. When you’re busy running a company, you can’t possibly know everything there is to know about marketing, especially when digital marketing has become more complex and...
Brands have evolved, and so has brand management. Still trying to maintain brand consistency with outdated PDF guidelines? Try these digital tools for brand management.
How many times have you scanned a QR code in the last month? If I were a betting woman, I’d guess at least once a week. QR codes date back to 1994 when a Japanese automotive company invented the black and white square grids to help track vehicles during manufacturing....
Health care providers' social media goals can often shift suddenly. Let’s take a major health event like COVID-19. Health care providers had to shift their social media objectives rapidly when this illness first hit the U.S. They had to help people get accurate...
Opening a new business can be exciting. It can also be the fulfillment of a lifelong dream. But getting a startup off the ground can also be a challenging process. Not having an adequate digital marketing strategy can make startup success even more difficult. Just...
Health care marketing has had a relatively brief history in this country. It's hard to believe that before 1977, it was illegal for health care providers to advertise their services. There are still unique challenges that health care providers face today, but digital...
Did you ever stop to think about everything that goes on in digital spaces now? It’s mind-boggling even at a glance. In fact, live statistics show that there are more than 5 billion people online right now. And when it comes to healthcare, Google searches for...
I feel like digital marketers have a unique understanding of what startups go through. We both work in fast-paced environments. We both have multiple deadlines that we need to meet. We both have to keep track of a vast array of moving parts. All this can be very...
There was a time when advertising in healthcare was frowned upon, even illegal, until the 1970s. For decades, some doctors felt it unprofessional to advertise directly to patients - instead relying on referrals from other physicians and healthcare systems. In today's...
