Plenty of businesses are entering new markets all the time. I’ll bet you’ve heard of brands like Red Bull and Tesla. Did you know that they both entered markets that were different from their original products? They did. Red Bull broke into the media market in 2007...
Insights
How Much Should You Pay for a Logo?
Asking a brand designer how much you should pay for a logo may not seem like the best person to ask, especially if you're trying to save a buck. You might expect a designer to respond, "What's your budget?" as if they're in a quick-draw duel where the first one to...
Why Your Personal Branding Is More Important Than Ever
As the fascination in social media influencers has grown exponentially, so, too, has our interest in maintaining our own personal brands. In trying to hock their products and increase their profits, Goliaths like Nike and Apple have undoubtedly dominated traditional...
What I learned transitioning from full-time employee to entrepreneur
In 2018, I made the fateful decision to leave my comfortable, stable position as a Creative Services Director at a national healthcare provider to go out on my own as a solopreneur. Shortly before my departure, I announced to my team and expressed the excited...