Conferences are back in a big way. Marketers are finally ready to get out there and meet people face-to-face and connect like real humans! So, how do you connect with people and make it memorable? Are you tired of the same old boring swag that you've seen at trade...
Insights
What does thyroid awareness have to do with marketing?
January is Thyroid Awareness Month. It seems there's a disease or condition for each month, these days. Surprisingly, thyroid disease is common. Almost 20 million people in the U.S. have some type of thyroid condition. And women are 5 to 8 times more likely to have a...
Two Things That a Health Care Provider’s Social Media Objectives Should Help Them Do
Health care providers' social media goals can often shift suddenly. Let’s take a major health event like COVID-19. Health care providers had to shift their social media objectives rapidly when this illness first hit the U.S. They had to help people get accurate...
Three Ways Digital Health Care Marketers Can Help Your Brand
Health care marketing has had a relatively brief history in this country. It's hard to believe that before 1977, it was illegal for health care providers to advertise their services. There are still unique challenges that health care providers face today, but digital...
Digital Health Care Marketing Can Boost Your Brand in These Three Ways
Did you ever stop to think about everything that goes on in digital spaces now? It’s mind-boggling even at a glance. In fact, live statistics show that there are more than 5 billion people online right now. And when it comes to healthcare, Google searches for...