Making the wrong move and selecting the wrong marketing partner can spell doom for any small business. Fortunately, we think we can help with our list of the top red flags to look for (and avoid) when selecting and managing your next marketing partner.
Insights
Recession-proof Your Marketing Strategy
As if the last two+ years haven’t been scary enough, now the country is facing a recession. While we’re not experts on the economy, we can tell you how to recession-proof your marketing plan with a few top tips on what to do and not to do.
How to Handle Negative Employee Reviews
When times are good, there is no better company advocate than a happy employee. Unfortunately, when times are not so good, your employees are just as likely to make their voices heard—and those words can hurt in ways you may not even recognize
Building Your Agency Through Relationships and Network Connections
Ever heard the phrase, “jack of all trades, master of none?” In today’s culture, it’s used to describe someone who dabbles in a little bit of everything but hasn’t necessarily become proficient at any of them.
What is Crisis Communications?
In a perfect world, any and all of the messaging you distribute would be focused on record sales, rapid expansion and landing that dream client.
Top Marketing-related Things PE Firms Must Do Before Closing a Deal
In its 2022 midyear outlook on private equity deals, PricewaterhouseCoopers noted a series of new risks that prevented PE firms from wheeling and dealing in the same manner they have in previous years. Intricacies like inflation, rising interest rates, geopolitical...
How Strategic Communications Influence Company Culture
Strategic communications may not change the fate of companies closing during Covid, it could have certainly helped influence company culture.
4 Conference Swag Ideas for Your Next Event
Conferences are back in a big way. Marketers are finally ready to get out there and meet people face-to-face and connect like real humans! So, how do you connect with people and make it memorable? Are you tired of the same old boring swag that you've seen at trade...
What does thyroid awareness have to do with marketing?
January is Thyroid Awareness Month. It seems there's a disease or condition for each month, these days. Surprisingly, thyroid disease is common. Almost 20 million people in the U.S. have some type of thyroid condition. And women are 5 to 8 times more likely to have a...