Marketing Insights

A Graphic Designer’s Guide to Canva

A Graphic Designer’s Guide to Canva

When you should and should not use Canva   It’s almost taboo for an experienced graphic designer to admit to using Canva. As a graphic designer with 20+ years of experience in Adobe Creative Suite, I’ve had my prejudice against point-and-click design tools like...

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Reasons to Rebrand

Reasons to Rebrand

There are many reasons to rebrand a company – not just a change in ownership. Learn about the good and not great reasons you might consider rebranding a company.

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Growth Marketing Trends

Growth Marketing Trends

From customer testimonials to value-driven content, brands big and small are utilizing growth marketing to give customers what they really want. Check out some of the top trends used in the growth marketing space today.

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What is Omnichannel Marketing?

What is Omnichannel Marketing?

There’s lots of different ways to reach your target audience, but what do you call it when you use all of those ways and one unified message? Omnichannel marketing. Read more on the topic and why you need it.

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Paid Media vs. Earned Media

Paid Media vs. Earned Media

What’s the difference between a brand’s TV commercial and a feature story on that same brand in a newspaper? For starters, one is paid media and the other is earned media. But the differences between paid and earned media aren’t always so cut-and-dry.

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