Insights

What makes a great website?

What makes a great website?

A website is one of the first things that potential clients want to review before they do business with you is to look at your website to find out more about your business. It’s your brand’s first impression. So, don’t make it your last impression. Here’s is a quick overview of what your website needs to have to make a great first impression on your customers.

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Why Marketing Research is Key to Understanding your Target Audience

Why Marketing Research is Key to Understanding your Target Audience

It can be dangerous to assume that we know all of our customers’ habits and behavior as well as we know our own. The only way to truly understand our customers is to ask them. Survey them. Interview them. Observe them.

Market research is key to learning your target market. Both qualitative and quantitative research can uncover answers about your target audience. What’s the difference between these research methods?
Here’s a breakdown:

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How to Create a Stable Brand Platform

How to Create a Stable Brand Platform

You want your brand to tell a consistent story to your audience across all channels and assets. Ensuring your logo and imagery look the same across all marketing materials is just the tip of the iceberg in building a cohesive brand. Genuinely ensuring your brand is...

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