Marketing Insights
Company Rebranding Checklist
Whether planning a complete brand overhaul or updating your logo, a company rebranding checklist will help you stay organized and focused.
Reasons to Rebrand
There are many reasons to rebrand a company – not just a change in ownership. Learn about the good and not great reasons you might consider rebranding a company.
Growth Marketing Trends
From customer testimonials to value-driven content, brands big and small are utilizing growth marketing to give customers what they really want. Check out some of the top trends used in the growth marketing space today.
What is Omnichannel Marketing?
There’s lots of different ways to reach your target audience, but what do you call it when you use all of those ways and one unified message? Omnichannel marketing. Read more on the topic and why you need it.
Marketing for Customer Retention
When budgets are limited, how are you spending your dollars? New customers or retaining existing ones? Check out our top ways marketing can help you with customer retention.
Paid Media vs. Earned Media
What’s the difference between a brand’s TV commercial and a feature story on that same brand in a newspaper? For starters, one is paid media and the other is earned media. But the differences between paid and earned media aren’t always so cut-and-dry.
New Marketing Tactics Borrow from Old Tactics
Think direct mail is yesterday’s news? You’re right—kinda. This tried-and-true marketing tactic is one of several that has had a rebirth and is now helping marketers achieve some fantastic results. Read more.
Marketing Vendor Red Flags
Making the wrong move and selecting the wrong marketing partner can spell doom for any small business. Fortunately, we think we can help with our list of the top red flags to look for (and avoid) when selecting and managing your next marketing partner.
Recession-proof Your Marketing Strategy
As if the last two+ years haven’t been scary enough, now the country is facing a recession. While we’re not experts on the economy, we can tell you how to recession-proof your marketing plan with a few top tips on what to do and not to do.
