Marketing Insights
How to Handle Negative Employee Reviews
When times are good, there is no better company advocate than a happy employee. Unfortunately, when times are not so good, your employees are just as likely to make their voices heard—and those words can hurt in ways you may not even recognize
Building Your Agency Through Relationships and Network Connections
Ever heard the phrase, “jack of all trades, master of none?” In today’s culture, it’s used to describe someone who dabbles in a little bit of everything but hasn’t necessarily become proficient at any of them.
What is Crisis Communications?
In a perfect world, any and all of the messaging you distribute would be focused on record sales, rapid expansion and landing that dream client.
Bored with Board Presentations?
Bored with Board Presentations? These templates are bound to spice up your next deck and board meeting.
Top Marketing-related Things PE Firms Must Do Before Closing a Deal
In its 2022 midyear outlook on private equity deals, PricewaterhouseCoopers noted a series of new risks that prevented PE firms from wheeling and dealing in the same manner they have in previous years. Intricacies like inflation, rising interest rates, geopolitical...
How Strategic Communications Influence Company Culture
Strategic communications may not change the fate of companies closing during Covid, it could have certainly helped influence company culture.
Selling the Value of SEO to your CEO
Is your CEO not familiar with SEO? You’re not alone. To be fair, put yourself in their shoes. When you’re busy running a company, you can’t possibly know everything there is to know about marketing, especially when digital marketing has become more complex and...
Digital tools for brand management
Brands have evolved, and so has brand management. Still trying to maintain brand consistency with outdated PDF guidelines? Try these digital tools for brand management.
QR codes best practices
How many times have you scanned a QR code in the last month? If I were a betting woman, I’d guess at least once a week. QR codes date back to 1994 when a Japanese automotive company invented the black and white square grids to help track vehicles during manufacturing....