Pinnacle GI Partners
A multi-site GI practice in the Midwest, Pinnacle GI Partners is on a mission to change the future of digestive health.
Pinnacle GI partnered with Heart & Hustle Brands to enhance their brand messaging and to launch a multichannel digital marketing campaign to improve patient acquisition, in addition to a nurturing campaign to promote recruiting efforts for new physicians.
As Pinnacle GI Partners sought to improve patient acquisition in their Michigan practices, they partnered with Heart & Hustle Brands to plan and execute marketing efforts, as an extension of its leadership team. Our team provides comprehensive marketing support, including brand persona development, creative services, digital marketing, and social media management for the multi-site healthcare practice.
The practice recognized an area of opportunity to expand patient services outside of their existing footprint. We launched a multichannel campaign to gauge interest with the potential new audience including direct mail, banner ads, paid and organic social media, and PPC. The digital campaign alone generated 111,000 impressions in one month.
Google ads, PPC, social media and display ads were launched to improve patient acqusition efforts in all clinic locations. Online appointment requests doubled in one month.
Heart & Hustle Brands implemented SEO and content creation effprts to improve organic traffic for patients seeking answers on Google. Organic content creation generated a 135% ROI in the first six months.
The leadership team wanted to leave a memorable impression on new graduating Fellows as they expanded their physician recruiting efforts. Heart & Hustle Brands developed a custom die-cut brochure that represented the brand’s adventurous personality.
Customized badge logos were designed to add visual appeal to the leadership development program.