Verity Senior Living Partners

Formerly LTC Family Management, Verity Senior Living Partners owns and operates comfortably affordable assisted living facilities in Florida. As the family set their intentions on growth, they needed a brand that would empower the next phase of their journey. Partnering with Heart & Hustle Brands, we developed a new name and brand style to align with the family’s new ambitious goals.


The word “Verity” means – a true principle or belief, especially one of fundamental importance. After a brand workshop and key messaging development, the leadership team chose this name to represent their brand because of their deep belief in the importance of caring for our seniors in a loving, compassionate way. 

Web Design

Prior to rebranding, LTC Family Management didn’t have a website and their community websites needed an update to modernize the brand. Heart & Hustle Brands created a new website for their Trinity Place community, redesigned their existing website for Lake House ALF and designed a new

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Fractional CMO


Creative Services


Fractional CMO