There’s a fundamental rule in marketing called the “Rule of 7” that states that a prospective customer must see or hear your marketing message at least seven times before they take action. While “the rule” doesn’t necessarily pertain to megabrands — like the one who manufacturers the phone or laptop you’re probably reading this on — it does apply to many small and medium-sized brands.
But the truth is that the Rule of 7 might as well be the Rule of 700 if your marketing lacks cohesion — and that’s where branding comes into play. If branding is a word you’ve heard tossed around, but you’re still not sure how to describe it, you aren’t alone.
Why is Branding Important to Your Business?
A well-executed brand can also be a differentiator when potential customers are deciding between you and a competitor. Good branding can relay important messaging and highlight the professionalism of your employees. It’s also the foundation of an advertising campaign that gets results.