Paid Search & Social Ads

It’s true that billboards and TV commercials were once the best ways to reach customers. It’s also true that people used to cross the country by means of covered wagon.

Thankfully, neither are true today.

Of course, billboards and TV commercials still exist, but most marketers recognize that they are great for mass marketing, but not necessarily for targeted products and services. Technology and the digital revolution have changed the way brands communicate to (and with) their audiences, harnessing the power of the Internet for more specialized targeting. Two of the most important tools in every brand’s marketing toolkit should be paid search and social ads.

What is paid search?

Paid search is a type of digital marketing that empowers brands to reach audiences through search engines like Google and Bing. Whenever anyone types a word or phrase into a search engine, an algorithm spits out findings onto what are called search engine results pages, or SERPs. It sounds obvious, but the goal is to have your result rank as high as possible for that specific search entry. Paid search enables your link, with exactly what you want it to say, to appear at the very top of each SERP.

Heart & Hustle Brands partners with Google-certified ad specialists to ensure that your ads are optimized to reach the right audiences so that you’re getting the most out of your ad budget.

What are social ads?

Smart and savvy brands will always flock to where the customers are, which is why so many followed the masses to social media platforms like Facebook, Twitter and Instagram. Social ads are ways that a brand can pay to appear in a social media user’s feed, based on parameters the brand decides, like demographic information or even search history. It’s effective, efficient and we’re experts at doing it.

Why does your business need paid search and social ads?

There are many reasons why brands should be active within the paid search and social ad realm, but chief among them is the flexibility they offer. Unlike antiquated print advertisements, these digital spots can be tweaked and updated in the blink of an eye. Paid search and social ads also afford the brand the opportunity to target the exact type of customer they want to reach.