If that’s the case, can you imagine what he could have done with a Twitter account?
Today’s form of strategic communications may have shifted in scope, but they haven’t lost a shred of importance.
What are strategic communications?
A well-rounded strategic communications plan includes other forms of targeted media outreach efforts, encompassing what we call “media relations.” Your business could have an interesting and newsworthy nugget that doesn’t warrant a press release—but with the right approach, it could still garner media coverage. How? By directly “pitching” the story idea to members of the media. At Heart & Hustle Brands, we have nearly 15 years of experience successfully working with print, online and TV reporters hungry for the type of news your business is generating.
Media advisories, fact sheets, bios, videos, podcasts, events and social media are other forms of strategic communications – and Heart & Hustle Brands can guide you on properly using any of them.
Why are strategic communications important to your business?
On the internal communications side, regular touchpoints with your employees can significantly benefit engagement and culture. And as any business owner or leader can attest, happy employees are productive employees.
Example of a press release
Strategic Communications Resources
If you want to become a bit more strategic with your internal and external communications