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Think twice before a rebrand

Think twice before a rebrand

I decided to change the company name from Harrison Creative Group to Heart & Hustle Brands late last year after reflecting on the portfolio of work I’ve done over the years. I wasn’t having a mid-life crisis, although I’m approaching middle-age. I wasn’t running away from a reputation problem or selling my business. The reason I chose to rebrand is that I wanted to walk in the shoes of my clients.