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Hiring a Marketer? 3 Tips to Maximize Your Talent Investment
3 Tips to Maximize Your Talent Investment When Hiring a Marketer Are you in the market for a new marketing hire this year? It's an important decision that can have a massive impact on your business, so it's essential to ensure you hire the right person the first time....
Will AI replace creative professionals?
It's hard not to draw comparisons to popular sci-fi movies like The Matrix when thinking about the rise of artificial intelligence (AI). The idea of machines becoming self-aware and taking over the world is a common trope in science fiction. But The Matrix is just a...
Rules of Engagement- How to get the most out of your marketing agency
“You teach people how to treat you by what you allow, what you stop, and what you reinforce.” Tony A. Gaskins Jr. Relationships begin and end for various reasons. More often than not, the reason for the split is that expectations weren't met. Long ago, when my...