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I decided to change the company name from Harrison Creative Group to Heart & Hustle Brands late last year after reflecting on the portfolio of work I’ve done over the years. I wasn’t having a mid-life crisis, although I’m approaching middle-age. I wasn’t running away from a reputation problem or selling my business. The reason I chose to rebrand is that I wanted to walk in the shoes of my clients.
How do you create a consistent brand? Follow these eight steps and you’ll be well on your way to building a more valuable brand.
Refurbish. Reuse. Recycle. Renew. All these words have similar meanings that convey a sense that the object they’re describing is being upgraded and used again. This sense can also apply to businesses that have closed for a time and intend to reopen. Typically,...
Plenty of businesses are entering new markets all the time. I’ll bet you’ve heard of brands like Red Bull and Tesla. Did you know that they both entered markets that were different from their original products? They did. Red Bull broke into the media market in 2007...
Creating a successful brand strategy isn’t always an easy process, but when you do it right, it can lead to a huge uptick in brand recognition, which brings in more customers. Just think about some examples of brands whose strategies have worked on you, such as...