Marketing Insights
Inexpensive Ways to Grow Your Small Business
How do you create a consistent brand? Follow these eight steps and you’ll be well on your way to building a more valuable brand.
Hiring a Marketer? 3 Tips to Maximize Your Talent Investment
3 Tips to Maximize Your Talent Investment When Hiring a Marketer Are you in the market for a new marketing hire this year? It's an important decision that can have a massive impact on your business, so it's essential to ensure you hire the right person the first time....
A Graphic Designer’s Guide to Canva
When you should and should not use Canva It’s almost taboo for an experienced graphic designer to admit to using Canva. As a graphic designer with 20+ years of experience in Adobe Creative Suite, I’ve had my prejudice against point-and-click design tools like...
Common Healthcare Marketing Mistakes
It’s easy to brag when things go well. But when mistakes are made, that’s where the learning starts. This article covers common healthcare marketing mistakes and explains why they’re important to avoid.
Company Rebranding Checklist
Whether planning a complete brand overhaul or updating your logo, a company rebranding checklist will help you stay organized and focused.
Reasons to Rebrand
There are many reasons to rebrand a company – not just a change in ownership. Learn about the good and not great reasons you might consider rebranding a company.
Growth Marketing Trends
From customer testimonials to value-driven content, brands big and small are utilizing growth marketing to give customers what they really want. Check out some of the top trends used in the growth marketing space today.
What is Omnichannel Marketing?
There’s lots of different ways to reach your target audience, but what do you call it when you use all of those ways and one unified message? Omnichannel marketing. Read more on the topic and why you need it.
Marketing for Customer Retention
When budgets are limited, how are you spending your dollars? New customers or retaining existing ones? Check out our top ways marketing can help you with customer retention.
Paid Media vs. Earned Media
What’s the difference between a brand’s TV commercial and a feature story on that same brand in a newspaper? For starters, one is paid media and the other is earned media. But the differences between paid and earned media aren’t always so cut-and-dry.
