Insights
Think twice before a rebrand
I decided to change the company name from Harrison Creative Group to Heart & Hustle Brands late last year after reflecting on the portfolio of work I’ve done over the years. I wasn’t having a mid-life crisis, although I’m approaching middle-age. I wasn’t running away from a reputation problem or selling my business. The reason I chose to rebrand is that I wanted to walk in the shoes of my clients.
Inexpensive Ways to Grow Your Small Business
How do you create a consistent brand? Follow these eight steps and you’ll be well on your way to building a more valuable brand.
QR codes best practices
How many times have you scanned a QR code in the last month? If I were a betting woman, I’d guess at least once a week. QR codes date back to 1994 when a Japanese automotive company invented the black and white square grids to help track vehicles during manufacturing....
What swag will get you noticed at your next conference?
Conferences are back in a big way. Marketers are finally ready to get out there and meet people face-to-face and connect like real humans! So, how do you connect with people and make it memorable? Are you tired of the same old boring swag that you've seen at trade...
What does thyroid awareness have to do with marketing?
January is Thyroid Awareness Month. It seems there's a disease or condition for each month, these days. Surprisingly, thyroid disease is common. Almost 20 million people in the U.S. have some type of thyroid condition. And women are 5 to 8 times more likely to have a...
Two Things That a Health Care Provider’s Social Media Objectives Should Help Them Do
Health care providers' social media goals can often shift suddenly. Let’s take a major health event like COVID-19. Health care providers had to shift their social media objectives rapidly when this illness first hit the U.S. They had to help people get accurate...
What Happens When New Businesses Enter a Market Without Adequate Digital Marketing Strategies?
Opening a new business can be exciting. It can also be the fulfillment of a lifelong dream. But getting a startup off the ground can also be a challenging process. Not having an adequate digital marketing strategy can make startup success even more difficult. Just...
Who should be your first marketing hire infographic
Adding a marketing pro can help your team prioritize and tackle marketing projects that will fuel your growth. Here’s some food for thought as you consider what level of marketing pro you need on your team.
How Can You Create Brand Associations People Will Remember?
People often associate certain products or services with certain brands, and they typically do so without even thinking about it. For instance, what comes to mind when someone says fast-food restaurant? The first thing you probably thought of was McDonald's. These...
Three Things You Need to Do for the Brand You’ve Created to Flourish
Startups and even established businesses often have great products and motivated teams. But those things don’t always translate into high website traffic or conversion rates. Why is this? It could be because you haven’t created a cohesive brand to inform everything...
Three Ways Digital Health Care Marketers Can Help Your Brand
Health care marketing has had a relatively brief history in this country. It's hard to believe that before 1977, it was illegal for health care providers to advertise their services. There are still unique challenges that health care providers face today, but digital...
