Insights

Growth Marketing Trends

Growth Marketing Trends

From customer testimonials to value-driven content, brands big and small are utilizing growth marketing to give customers what they really want. Check out some of the top trends used in the growth marketing space today.

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What is Omnichannel Marketing?

What is Omnichannel Marketing?

There’s lots of different ways to reach your target audience, but what do you call it when you use all of those ways and one unified message? Omnichannel marketing. Read more on the topic and why you need it.

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Paid Media vs. Earned Media

Paid Media vs. Earned Media

What’s the difference between a brand’s TV commercial and a feature story on that same brand in a newspaper? For starters, one is paid media and the other is earned media. But the differences between paid and earned media aren’t always so cut-and-dry.

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What’s Old is New Again

What’s Old is New Again

Think direct mail is yesterday’s news? You’re right—kinda. This tried-and-true marketing tactic is one of several that has had a rebirth and is now helping marketers achieve some fantastic results. Read more.

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Marketing Vendor Red Flags

Marketing Vendor Red Flags

Making the wrong move and selecting the wrong marketing partner can spell doom for any small business. Fortunately, we think we can help with our list of the top red flags to look for (and avoid) when selecting and managing your next marketing partner.

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