We’re betting you’ve heard the phrase “content is king” before, though you may not know its origin. It actually comes from the title of an essay Bill Gates published on the Microsoft website.
What is SEO?
Besides just a being a buzzword, SEO is actually a really impactful strategy for driving online leads and conversions. SEO is the process of improving, or optimizing, web content so that it organically ranks higher when someone searches for a relevant keyword. It’s predicated on maximizing your site’s content in a way that speaks more effectively to search engine algorithms. Unlike paid search, you can control how successful you are at optimizing your site without buying advertisements.
Why does your business need content marketing and SEO?
The two biggest reasons why your business needs a content marketing and SEO plan are because both can be done without having to allocate advertising dollars and because these strategies allow you to provide tailored content to the audiences you’re most interested in reaching.
Content marketing examples
Still Not Sure How SEO & Content Marketing Can Help You Reach the Right Audiences?