Creative Design

They say a picture is worth a thousand words.

We still aren’t quite sure who “they” are, but we agree. Then again, when you’re into creative design as much as we are, you could say we’re a little biased.

When you think of creative design, what’s the first thing that pops into your head? Famous logos like the golden arches of McDonald’s or Nike’s swoosh? Most people lump creative design in with logos, but that’s really doing a disservice to the craft. Creative design is a method of storytelling, and a logo is but one medium through which to tell it. Sometimes there are words, other times pictures, and more often than not, there’s both. It’s taking one single kernel of an idea and building a cohesive design that ties together disparate ideas or themes in a way that makes someone want to think or act. If it sounds like we’re romanticizing the heck out of creative design, that’s because we are. Like we said, we’re a little biased.

What is creative design?

Let’s get down to brass tacks. Creative design, also known as graphic design, involves the use of sophisticated software and technology to visualize aspects of a brand. It’s universally considered a building block of marketing and a must-have for brands seeking cohesion within their marketing campaigns.

Creative design encompasses a great number of different project types, including anything from a logo to a wordmark, iconography on a website, the layout of a brochure or billboard, and product collateral like packaging or labels. But these elements don’t just create and design themselves—fortunately, that’s where Heart & Hustle Brands can help.

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Why is creative design important to your business?

For the very reason we mentioned at the top of the page: Good design is worth it. A well-executed piece of creative design tells a story that resonates with your potential customers and other important audiences. Basically, it allows you to convey vital information—whether that information details why your brand is different from your competitor or that you’re having a BOGO sale next week—in a way that’s more visually pleasing than just a mountain of text.

Creative Design Examples

We’ve talked a lot about the types of creative design that Heart & Hustle Brands can handle, but here are examples of some of our best work:

Let’s get creative together

If you’re looking for a better, more effective way to tell your brand’s story through creative design, let’s chat about what Heart & Hustle Brands can do for you.