Paid search is a type of digital marketing that empowers brands to reach audiences through search engines like Google and Bing. Whenever anyone types a word or phrase into a search engine, an algorithm spits out findings onto what are called search engine results pages, or SERPs. It sounds obvious, but the goal is to have your result rank as high as possible for that specific search entry. Paid search enables your link, with exactly what you want it to say, to appear at the very top of each SERP.
Heart & Hustle Brands partners with Google-certified ad specialists to ensure that your ads are optimized to reach the right audiences so that you’re getting the most out of your ad budget.