Social Media Management
In the early stages of social media management, most brands’ strategies included deluging fans and followers with a barrage of posts every day. That approach quickly proved bothersome, and a more thoughtful method began to take shape. Maybe more than anything, brands started to realize that social media offered up a 24/7 soundboard where they could conduct two-way dialogue with customers (and potential customers).
Whether you spend money on social media or not, the channels empower brands to provide good customer service. Customers will often take to Twitter or Facebook instead of making a phone call, so a huge component of social media management is not only listening to what your customers have to say but also working to fix the problem.