A good logo and great branding are two very different things. You'll know it when you see it. You can have a great looking logo that's modern, beautifully designed and makes a great impression but have terrible branding. What's the difference? Consistency. Many...
Insights
Building a strong brand identity
What do you think about when you hear the word “brand”? Many people, including some successful executives, think that branding is just a company’s logo. You might think of the Nike swoosh, McDonald’s golden arches or Apple’s famous Macintosh apple brand mark- just a...
Where did Laser Spine go wrong?
The leader in minimally invasive surgery was the subject of many news stories, particularly in Tampa Bay in March 2019. This time the story was not about their disruptive healthcare marketing strategy or record number of patients helped through spine surgery. LSI...