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It’s easy to brag when things go well. But when mistakes are made, that’s where the learning starts. This article covers common healthcare marketing mistakes and explains why they’re important to avoid.
From customer testimonials to value-driven content, brands big and small are utilizing growth marketing to give customers what they really want. Check out some of the top trends used in the growth marketing space today.
There’s lots of different ways to reach your target audience, but what do you call it when you use all of those ways and one unified message? Omnichannel marketing. Read more on the topic and why you need it.
When budgets are limited, how are you spending your dollars? New customers or retaining existing ones? Check out our top ways marketing can help you with customer retention.
What’s the difference between a brand’s TV commercial and a feature story on that same brand in a newspaper? For starters, one is paid media and the other is earned media. But the differences between paid and earned media aren’t always so cut-and-dry.
Think direct mail is yesterday’s news? You’re right—kinda. This tried-and-true marketing tactic is one of several that has had a rebirth and is now helping marketers achieve some fantastic results. Read more.
Making the wrong move and selecting the wrong marketing partner can spell doom for any small business. Fortunately, we think we can help with our list of the top red flags to look for (and avoid) when selecting and managing your next marketing partner.
Do you need an elevated approach to your branded assets?
When pharmaceutical wholesaler Redmond & Greer began to develop its strategic growth plan, the brand no longer fit the company culture or mission. The company needed a rebrand and selected Heart & Hustle to ease that transition. Included in this directional shift was a name change, and we were there as an expert guide along the way.
Redmond & Greer transitioned to Mockingbird Pharma in early 2020. The company has added sophistication and credibility to the brand through the use of social media and other digital communications, and we were honored to play a role in its evolution.
Is your organization ready for a rebrand?
ProVise has implemented the new brand style throughout its organization, including a renovated corporate office. The brand refresh sparked a new website and digital marketing campaign that generated interest in their financial planning and investment services.
Is your organization ready for a refresh?
Trinity Place Assisted Living Facility is an affordable, Key West-style long-term care facility that needed a cost-effective strategy to market their facility before it was even open. Heart & Hustle developed branded material and a website to tell their story to caregivers.
Heart & Hustle developed a website to educate families about Trinity Place ALF’s offerings and the advantages of their facility. The responsive website allows viewers to review floor plans, amenities and schedule a tour.
Are you launching a new brand? Contact us today for brand development and web design.
Our mission was to launch a direct marketing campaign that would rapidly grow brand awareness and build interest for women looking for a compression-free, radiation-free breast imaging option as a follow-up to mammography.
We named the consumer-facing centers QTbreasthealth and opened four new facilities within six months in the San Francisco area and Grand Rapids, Michigan.
We then developed branding guidelines that would be the road map for all other creative assets including a consumer-facing website, social media, collateral, signage, paid digital and print ad materials.
Social media content educated women about the importance of breast screening to help prevent breast cancer and how QTbreasthealth was a solution for secondary imaging.
Real testimonial patients were highlighted in paid and organic campaigns to reinforce credibility in the brand.
QTbreasthealth has evolved its brand image and style since the launch in 2018 with a new creative campaign and budget.
We are proud to have assisted in launching this revolutionary technology that has helped women gain access to safe, comfortable breast imaging.
Are you ready to launch your brand? Contact us today.
If you’re ready to launch your brand, Heart & Hustle is pumped to create a brand style and website that will fit your organization.
Crimson Park Digital is a digital marketing firm specializing in paid search advertising and content marketing. The founder wanted to set her firm up with a bold, confident brand to represent their services. Heart & Hustle created a logo and brand guidelines to portray its assertive new brand.
We’ve helped many companies who found that those auto-generated logos just didn’t fit their goals or brand personality. That’s because creating a brand takes skill and experience to get to the heart of what the company is trying to achieve. We help small businesses develop lasting brands that fit their goals and personality.
