How to recognize and prevent burnout for marketing leaders As a marketing leader, you likely have a passion for creativity and innovation - or at least you used to. But, with the ever-increasing demands of the marketing industry, burnout is becoming an increasingly...
Hiring a Marketer? 3 Tips to Maximize Your Talent Investment
3 Tips to Maximize Your Talent Investment When Hiring a Marketer Are you in the market for a new marketing hire this year? It's an important decision that can have a massive impact on your business, so it's essential to ensure you hire the right person the first time....
Common Healthcare Marketing Mistakes
It’s easy to brag when things go well. But when mistakes are made, that’s where the learning starts. This article covers common healthcare marketing mistakes and explains why they’re important to avoid.
Growth Marketing Trends
From customer testimonials to value-driven content, brands big and small are utilizing growth marketing to give customers what they really want. Check out some of the top trends used in the growth marketing space today.
What is Omnichannel Marketing?
There’s lots of different ways to reach your target audience, but what do you call it when you use all of those ways and one unified message? Omnichannel marketing. Read more on the topic and why you need it.
Marketing for Customer Retention
When budgets are limited, how are you spending your dollars? New customers or retaining existing ones? Check out our top ways marketing can help you with customer retention.
Paid Media vs. Earned Media
What’s the difference between a brand’s TV commercial and a feature story on that same brand in a newspaper? For starters, one is paid media and the other is earned media. But the differences between paid and earned media aren’t always so cut-and-dry.
New Marketing Tactics Borrow from Old Tactics
Think direct mail is yesterday’s news? You’re right—kinda. This tried-and-true marketing tactic is one of several that has had a rebirth and is now helping marketers achieve some fantastic results. Read more.
Marketing Vendor Red Flags
Making the wrong move and selecting the wrong marketing partner can spell doom for any small business. Fortunately, we think we can help with our list of the top red flags to look for (and avoid) when selecting and managing your next marketing partner.