Adding a marketing pro can help your team prioritize and tackle marketing projects that will fuel your growth. Here’s some food for thought as you consider what level of marketing pro you need on your team.
People often associate certain products or services with certain brands, and they typically do so without even thinking about it. For instance, what comes to mind when someone says fast-food restaurant? The first thing you probably thought of was McDonald's. These...
Startups and even established businesses often have great products and motivated teams. But those things don’t always translate into high website traffic or conversion rates. Why is this? It could be because you haven’t created a cohesive brand to inform everything...
Health care marketing has had a relatively brief history in this country. It's hard to believe that before 1977, it was illegal for health care providers to advertise their services. There are still unique challenges that health care providers face today, but digital...
Did you ever stop to think about everything that goes on in digital spaces now? It’s mind-boggling even at a glance. In fact, live statistics show that there are more than 5 billion people online right now. Let’s narrow our focus a little and talk about health care....
I feel like digital marketers have a unique understanding of what startups go through. We both work in fast-paced environments. We both have multiple deadlines that we need to meet. We both have to keep track of a vast array of moving parts. All this can be very...
Refurbish. Reuse. Recycle. Renew. All these words have similar meanings that convey a sense that the object they’re describing is being upgraded and used again. This sense can also apply to businesses that have closed for a time and intend to reopen. Typically,...
Plenty of businesses are entering new markets all the time. I’ll bet you’ve heard of brands like Red Bull and Tesla. Did you know that they both entered markets that were different from their original products? They did. Red Bull broke into the media market in 2007...
Creating a successful brand strategy isn’t always an easy process, but when you do it right, it can lead to a huge uptick in brand recognition, which brings in more customers. Just think about some examples of brands whose strategies have worked on you, such as...
