Plenty of businesses are entering new markets all the time. I’ll bet you’ve heard of brands like Red Bull and Tesla. Did you know that they both entered markets that were different from their original products? They did. Red Bull broke into the media market in 2007...
Insights
Two Examples of What Can Happen When Your Entire Team Isn’t Aware of Your Brand Strategy
Creating a successful brand strategy isn’t always an easy process, but when you do it right, it can lead to a huge uptick in brand recognition, which brings in more customers. Just think about some examples of brands whose strategies have worked on you, such as...
Why Outsourcing Branding is Vital: 3 Key Reasons
Thinking your business can handle the branding process on its own? Heart & Hustle offers three reasons you need outside help when branding your business.
What Does “On Brand” Mean?
Not sure if the content you’re creating is on brand? Heart & Hustle Brands reveals five things your content should and should not be doing if it’s on brand.
How I rebranded my company
I recently decided to change my company name from Harrison Creative Group to Heart & Hustle Brands. I made a choice late last year after reflecting on the body of work I’ve done for clients over the years. I wanted to walk in my clients’ shoes and experience what they go through when changing their name or updating their brand identity.
To rebrand or not to rebrand?
I decided to change the company name from Harrison Creative Group to Heart & Hustle Brands late last year after reflecting on the portfolio of work I’ve done over the years. I wasn’t having a mid-life crisis, although I’m approaching middle-age. I wasn’t running away from a reputation problem or selling my business. The reason I chose to rebrand is that I wanted to walk in the shoes of my clients.
Get Your Brand Together (GYBT) Challenge
In 2020, like most middle-aged women, I bought a Peloton bike so that I could get a great workout during quarantine. It changed my life. Seriously. I credit my amazing sisters-in-law for inspiring me to get on a Peloton last January. They’re both incredibly fit, so I...
How Much Should You Pay for a Logo?
Asking a brand designer how much you should pay for a logo may not seem like the best person to ask, especially if you're trying to save a buck. You might expect a designer to respond, "What's your budget?" as if they're in a quick-draw duel where the first one to...
3 Ways Brand Guidelines Save You Money
Imagine trying to drive from Chicago to Miami without GPS, map, or your smartphone for directions. Sure, you'd probably get there eventually just by heading south. But, having some instructions on which roads to take and speed traps to avoid would help you get there a...