If I were to tell you that I was going to give you access to a smart, hardworking salesperson that communicates the value of your company 24/7 and you don’t have to pay a salary or commission, what would you say? YES, PLEASE!! Every business has the opportunity to...
As a B2B marketer trying to grow your business, you want to make sure you’re using the most effective marketing tools available to get in front of your target audience. We’ve summarized two expert opinion articles from Gary Vee and Entrepreneur magazine on content...
Super Bowl commercials are seen by millions of Americans and are talked about for weeks before and after the big game. So, do they really drive results for brands?
It can be dangerous to assume that we know all of our customers’ habits and behavior as well as we know our own. The only way to truly understand our customers is to ask them. Survey them. Interview them. Observe them.
Market research is key to learning your target market. Both qualitative and quantitative research can uncover answers about your target audience. What’s the difference between these research methods?
Here’s a breakdown:
You want your brand to tell a consistent story to your audience across all channels and assets. Ensuring your logo and imagery look the same across all marketing materials is just the tip of the iceberg in building a cohesive brand. Genuinely ensuring your brand is...
The first year of starting a new business is typically the most challenging. The excitement of new opportunities and the freedom to work whenever and wherever you choose is part of the allure that attracts most entrepreneurs to open up their own shop. Friends and...
Rebranding, or updating your brand is often necessary to stay relevant in the market. It’s good practice to review your brand on an annual basis to ensure it’s still relevant. Here’s how to know when it might be time to consider a rebrand.
Last week, a financial planning client taught me a lesson in planning. We were discussing the content to be included in his corporate brochure. He has led a successful financial firm for more than 30 years. Something he said made me pause and self-reflect. He said...
Preparing to launch a new business is exciting. It can also be overwhelming. There's so much to do! EEK! Creating a business plan, recruiting and hiring a team, and renting a business space! It's easy to get bogged down in the details and take a shortcut on your to-do...
Do you need an elevated approach to your branded assets?
When pharmaceutical wholesaler Redmond & Greer began to develop its strategic growth plan, the brand no longer fit the company culture or mission. The company needed a rebrand and selected Heart & Hustle to ease that transition. Included in this directional shift was a name change, and we were there as an expert guide along the way.
Redmond & Greer transitioned to Mockingbird Pharma in early 2020. The company has added sophistication and credibility to the brand through the use of social media and other digital communications, and we were honored to play a role in its evolution.
Is your organization ready for a rebrand?
ProVise has implemented the new brand style throughout its organization, including a renovated corporate office. The brand refresh sparked a new website and digital marketing campaign that generated interest in their financial planning and investment services.
Is your organization ready for a refresh?
Trinity Place Assisted Living Facility is an affordable, Key West-style long-term care facility that needed a cost-effective strategy to market their facility before it was even open. Heart & Hustle developed branded material and a website to tell their story to caregivers.
Heart & Hustle developed a website to educate families about Trinity Place ALF’s offerings and the advantages of their facility. The responsive website allows viewers to review floor plans, amenities and schedule a tour.
Are you launching a new brand? Contact us today for brand development and web design.
Our mission was to launch a direct marketing campaign that would rapidly grow brand awareness and build interest for women looking for a compression-free, radiation-free breast imaging option as a follow-up to mammography.
We named the consumer-facing centers QTbreasthealth and opened four new facilities within six months in the San Francisco area and Grand Rapids, Michigan.
We then developed branding guidelines that would be the road map for all other creative assets including a consumer-facing website, social media, collateral, signage, paid digital and print ad materials.
Social media content educated women about the importance of breast screening to help prevent breast cancer and how QTbreasthealth was a solution for secondary imaging.
Real testimonial patients were highlighted in paid and organic campaigns to reinforce credibility in the brand.
QTbreasthealth has evolved its brand image and style since the launch in 2018 with a new creative campaign and budget.
We are proud to have assisted in launching this revolutionary technology that has helped women gain access to safe, comfortable breast imaging.
Are you ready to launch your brand? Contact us today.
If you’re ready to launch your brand, Heart & Hustle is pumped to create a brand style and website that will fit your organization.
Crimson Park Digital is a digital marketing firm specializing in paid search advertising and content marketing. The founder wanted to set her firm up with a bold, confident brand to represent their services. Heart & Hustle created a logo and brand guidelines to portray its assertive new brand.
We’ve helped many companies who found that those auto-generated logos just didn’t fit their goals or brand personality. That’s because creating a brand takes skill and experience to get to the heart of what the company is trying to achieve. We help small businesses develop lasting brands that fit their goals and personality.
