Marketing Insights
Inexpensive Ways to Grow Your Small Business
How do you create a consistent brand? Follow these eight steps and you’ll be well on your way to building a more valuable brand.
Get Your Brand Together (GYBT) Challenge
In 2020, like most middle-aged women, I bought a Peloton bike so that I could get a great workout during quarantine. It changed my life. Seriously. I credit my amazing sisters-in-law for inspiring me to get on a Peloton last January. They’re both incredibly fit, so I...
How Much Should You Pay for a Logo?
Asking a brand designer how much you should pay for a logo may not seem like the best person to ask, especially if you're trying to save a buck. You might expect a designer to respond, "What's your budget?" as if they're in a quick-draw duel where the first one to...
3 Ways Brand Guidelines Save You Money
Imagine trying to drive from Chicago to Miami without GPS, map, or your smartphone for directions. Sure, you'd probably get there eventually just by heading south. But, having some instructions on which roads to take and speed traps to avoid would help you get there a...
Why Your Personal Branding Is More Important Than Ever
As the fascination in social media influencers has grown exponentially, so, too, has our interest in maintaining our own personal brands. In trying to hock their products and increase their profits, Goliaths like Nike and Apple have undoubtedly dominated traditional...
Don’t quarantine your brand
We were all quarantined at home for about nine weeks. During that time, the days and weeks blurred together. While I was grateful for the slow down of hectic life, the daily sea of sameness was monotonous. My personality craves change. I needed something to look...
Why you need a Sales Funnel Immediately
If I were to tell you that I was going to give you access to a smart, hardworking salesperson that communicates the value of your company 24/7 and you don’t have to pay a salary or commission, what would you say? YES, PLEASE!! Every business has the opportunity to...
“Make It Pretty” – The graphic designer’s common request
Ask a Graphic Designer or Art Director to "make this pretty". Watch their eyes roll. After 20 years of graphic design, branding, and creative directing, I've lost count of the times that a co-worker, boss, or client has asked me to make a presentation, flyer, form,...
What makes a great website?
A website is one of the first things that potential clients want to review before they do business with you is to look at your website to find out more about your business. It’s your brand’s first impression. So, don’t make it your last impression. Here’s is a quick overview of what your website needs to have to make a great first impression on your customers.
